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No-Texting-While-Driving Campaign Hopes to Succeed Where Law Struggles

Lawmakers in North Carolina made texting while driving illegal three years ago - joining several other states throughout the country. However, as anyone who traverses the roads of North Carolina can attest to, even with the ban in place texting behind the wheel continues to threaten the safety of all motorists.

With this threat in mind, communications giant AT&T announced last month that it was launching a nationwide battle to combat texting while driving.

As part of its campaign known as "It Can Wait", AT&T is pleading with drivers to pledge that they will not text and drive - a pledge that can be made on the campaign's website.

According to a statement by AT&T North Carolina President, Cynthia Marshall, there are more than 100,000 automobile accidents caused by texting drivers each year, citing data from the National Safety Council. These accidents cause countless injuries, and in some cases, even death.

As part of its national campaign, AT&T is planning on spending millions of dollars on television public service announcements, social media and high school no-texting-while-driving information programs.

Hopefully, this campaign may succeed where laws are insufficient - after all, the safety of all motorists on the road should be of paramount importance. Unfortunately though, no matter how hard some try, there are some motorists who will continue to text while driving, further placing everyone else on the road at risk.

Source: The Charlotte Observer, "ATT&T launches no-text-while-driving campaign," Adam Bell, August 15, 2012

Our firm often handles situations in which motorists are injured by other drivers who are distracted by their cellphone or are texting while behind the wheel. If you would like to learn more about our personal injury practice, please feel free to visit our North Carolina Distracted Driving page.

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